Maryland is one of the top states for tourism in the United States, with nearly 6 million visitors coming each year solely for the national parks, according to the National Park Service. With so many visitors, attracting guests to your vacation rental can be difficult, as there are so many other places for them to go.
Holiday home bookings are one thing, but when it comes to vacation rental marketing, there's more to worry about. How do your vacation rental amenities attract customers? Are you doing enough to get your vacation rental listing out there?
If you're curious about attracting guests to your vacation rental, we're here to help. Read on for a quick overview of how you can make the most out of your rental.
- Accept pets
- Adjust your prices as necessary
- Make a strong listing for renters
- Focus on offered amenities and location
Accept Pets
One of the first things you should consider is your pet policy. According to NBC News, many people bring their pets on vacation, meaning they'll need a rental that will allow them to bring the pets.
A good reason people bring pets is to save money on pet boarding services. Others may need their service animals brought, while still others may simply want to spend their vacation with their best friend.
Attracting guests to your vacation rental starts with allowing pets. Make sure you're offering the right environment to compliment pets as well. Remember that dogs are the most common, but far from the only pets traveling.
Adjust Your Prices
As the seasons change, so too should your prices. Peak season will often lead to higher prices all around. Off-season typically leads to lower prices, depending on a few factors.
Adjusting your prices to account for the swing in season can help you stand out. If your prices are still high during the off-season, for example, many renters may look elsewhere.
Make a Strong Listing
One of the most important factors in people finding your rental is the listing. A strong vacation rental listing can help increase holiday home bookings significantly.
Think of what the most important information about your rental is. Share this information during your marketing to make sure renters know what the perks of your rental are.
Focus On Amenities and Location
A great way to make a strong listing is to focus on the amenities and location. Where in Ellicott City are you? What sorts of attractions and services are nearby for renters?
Also, highlight what your rental offers that others may not. A spacious yard, an entertainment system, and even how high-quality your bedding is all make for great additions.
Attracting Guests To Your Vacation Rental
Attracting guests to your vacation rental can feel intimidating, but knowing how to handle vacation rental marketing makes it much easier. Focus on vacation rental amenities and offer prices that your renters will be overjoyed with.
At PMI Old Line, we're a full-service real estate asset management company providing professional services. Our office is locally owned and independently operated, so we know what makes Maryland shine. Contact us today to see how our vacation rental management can help you get your vacation rental moving.
