Do you own a second property in the Ellicott City area?
Start thinking about vacation rental marketing strategies right away.
Let's start with market research:
Maryland attracts nearly 44 million visitors a year with many flocking to your area for state parks, historical sites, museums, and fun on the water. It's also a relaxing destination for people looking for a chill, low-key vacation.
Fishing and boating enthusiasts enjoy the area most during Spring and Fall when fish are in season and the water (and weather) is clear for water activities. These seasons are considered peak seasons whereas summer and winter are considered shoulder seasons.
Discover how to increase rental bookings year-round.
Boost Vacation Rental Success With Property Management
Take stock of all of your short-term rental needs before listing a property for rent. If you're still looking for a rental property to buy, this step can help you find a property with the highest earning potential.
Think about the types of experiences visitors expect in Ellicott. How can your vacation rental accommodate those needs?
Asking the above questions may necessitate urgent upgrades like bathroom and kitchen remodeling. Your rental may require a fresh coat of paint if it's been a while between paintings.
Check your window treatments for any draft and seal-up openings. Inspect the property for any insulation issues contributing to HVAC functionality. Make sure the vacation property is fully secured with new locks and a security camera system for peace of mind; visitors want to feel safe on vacation while they're away from home.
Visitors also expect furnished rental units, including a new entertainment system, living room furniture, and bedroom bedding. Keep a linen closet full of fresh blankets, cleaning supplies, and other necessities.
Digital Marketing Tips for Rentals
The repair and upgrade process is part of your overall marketing strategy. It will produce more enticing photos and video tours for vacation rental sites. You can also cross-promote your listings on Instagram and Facebook; these two social media sites are ideal for local and visual marketing.
Boost vacation rental visibility even more by launching a website for your rental. This step will become even more important as you build your real estate portfolio.
When you partner with a property management company, you have the benefit of having your rental featured on their website. Even better, owners and tenants have access to online portals that make paying (and collecting) rent even easier. Tenants can even submit maintenance requests online 24 hours a day.
Still, nothing beats positive word-of-mouth marketing in the vacation rental industry. Encourage happy guests to leave reviews of their experiences on sites like Google Reviews, Facebook, and Yelp. If you list on sites like Airbnb and VRBO, guests can also rate their hosts.
Attract More Guests With Vacation Rental Marketing
Generate even more rental income, whether it's peak or shoulder season. Creative vacation rental marketing strategies like upgrades, social media, and online reviews go a long way in keeping your rental booked year-round.
Don't forget that one of those strategies is to partner with a property management company like PMI Old Line. Our specialty is the vacation rental market; we have a full suite of tools to help you maximize your income.
Optimize your guest experiences. Book an appointment with us today!
