Direct visitor spending in Howard County reached $16.4 billion. This generated a total economic impact of $26.4 billion in the state. More people are visiting the area, with visitor spending between January and March up 82%!
If you're in the vacation rental industry, this is your opportunity to fill vacancies. To maximize your profitability, consider VRBO rental management.
On the fence about hiring a property management company? Read on to discover the benefits!
Enhance Your Property
You may lose booking opportunities if your Ellicott City rental property is falling apart. An experienced property manager can make recommendations. For example, you can:
- Improve the curb appeal
- Offer free WiFi
- Offer fun amenities
- Create a guidebook
- Optimize sleeping spaces
- Provide a functioning kitchen
- Add smart home technology
- Improve the decor
Many vacation rental sites allow guests to prioritize amenities. A few popular options include jacuzzis, saunas, and game rooms. Offering these amenities can make your property more appealing to future guests.
Fill Vacancies
The more often your vacation rental sits vacant, the less money you'll generate. An experienced property manager can develop a digital marketing strategy. Effective campaigns include:
- Google advertising
- Social media advertising
- Search engine optimization
- Email marketing
- Referral and influencer marketing
- Video marketing
Their strategies can help you reach potential guests. Remember, people are already traveling to the area. If they can't find your rental property online, they won't book a stay.
The best property managers cater campaigns based on the audience you're trying to reach. For example, 31% of travelers say family time is their primary goal. You can mention the family-friendly amenities you offer to reach this audience.
Efficient Guest Screening
Developing a guest screening process can help you avoid future problems. For example, you can avoid guests who have a history of damaging properties or throwing parties.
Your property manager will already have access to the necessary software. They can check for criminal backgrounds and late payments.
Complete Property Maintenance
Routine inspections and ongoing property maintenance will ensure your rental is in good shape. If it's not, you'll miss out on booking opportunities.
Your property manager can schedule these inspections on your behalf. They'll choose experienced contractors and gather competitive bids to save you money.
Establish a Cleaning Routine
Cleaning the property between bookings can help you offer a five-star guest experience. Your property manager will establish a cleaning routine. They'll ensure the property is spotless and restock essentials.
They can remain available when guests arrive. Keeping up with requests can enhance guest experiences. You'll generate more five-star reviews, leading to future bookings.
Find New Booking Opportunities
The best property manager will help you discover new booking opportunities. For example, perhaps you need to adjust your pricing schedule. Maybe you're not marketing during the slow season.
Using their services will maximize your income potential.
Increase Revenue With VRBO Rental Management
Instead of navigating the vacation rental industry alone, ask for help. Consider partnering with a VRB rental management company. Relying on their expertise will help you fill vacancies.
PMI Old Line is part of a fast-growing property management company. We have 20 years of experience offering the best services (and the awards to prove it).
Trust our state-of-the-art technology and proven strategies to gain booking opportunities. Contact us today for our services.
